The challenges we face as a society are the result of aggregation of personal actions and choices. If we recognise the connections between public and personal challenges and find new ways of working together across a thematic ecosystem, we can bring together the collective intelligence of citizens and state to find novel, resilient and effective solutions to these societal problems.
Technology tools changing the way we interact, communicate, understand and make decisions provide unprecedented opportunities to re-engineer systems, processes and entire value chains to make step changes in resource efficiency. This enables us to make radical improvements to the outcomes achieved across our core themes at low marginal cost.
We live in a world of constantly improving knowledge of personal, environmental and cultural factors shaping our individual needs. We are developing novel and ever increasing forms of personalisation data and powerful analysis tools that allow us to understand how those factors can be shaped or exploited to help us. We are developing highly agile and adaptive design and production technologies for products and services that will enable us to implement solutions that are designed around individual needs in order to deliver the most effective support to people in need.
Stepping beyond Artificial Intelligence into Collective Intelligence, combining the best of technology, massive datasets and the collective intelligence of crowds enables us to mobilise human intelligence and knowledge for the benefit of society.